Software Update 6.15: To WWW or Not to WWW

Tips for Creating Your Social Media Brand Voice

Spartan

We've been working on creating templates for onboarding new customers, and one of the things we created this week was a way to document and explore our clients' Social Media Brand Voice. In today's blog we're sharing tips on how you can do that and some take aways from Buffer's "How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides."

Facebook Funnels — Just Like in the Kitchen

Spartan

How are your Facebook ad funnels flowing? Are you getting the conversion rate you are looking for? Aw, come on... you could always do better, right? Get some expert tips from Facebook ads expert, Susan Wenograd.

Spartan Spark Updates for 6.14

Spartan

The Spartan Spark IT Team has been working hard to improve emails and reduce spam. Prettier emails and Yup! SpartanOne is getting less spam. YAY!

3 Great Local YYC Marketing Resources

Spartan

This week we're sharing some free #yyc marketing resources put on by Spartan Spark. All that great content we've been creating — we've got 3 different ways you can get it.

BBB's Power Lunch: Facebook Funnels June 27

Spartan

Join us at the Better Business Bureau's Power Lunch where Dafne Canales Lees will be teaching "Facebook Funnels: How we signed up 38 people to a $2500 program with only 23 days of advertising." Complimentary lunch provided.

Sharing Our Secrets to Creating Content That Sells

Spartan

Spartan Spark's CEO, Dafne Canales Lees, shares our secrets to creating content that sells and explains why it's so important for companies to spend their resources on good content marketing.

How To Make Your Content Mobile Friendly?

Spartan

In this mobile age where most of the content is consumed on cell phones, we hear all the experts say that content needs to be 'Mobile Friendly.' But what does Mobile Friendly content mean? Read on to find out!

5 Lessons From Champion's Creed's Marketing Campaign

Spartan

A unique customer that offers everything from kids & adult classes to competitive training, from amateur to UFC fighter! Here are 5 lessons we learned from doing the marketing for kids campaign.

Lessons from the Shameless Marketing Workshop

Spartan

Cool tips from "Think With Google," "Why Word Of Mouth Referrals Don't Work" and what a $50,000 experiment taught us — these are just a few of the topics covered in Spartan Spark's complimentary Shameless Marketing Workshop.

Marketing is All About Capturing the Right People's Attention

Spartan

Marketing is all about capturing the right people's attention and getting them to trust you as fast as possible. —Dafne Canales Lees

A Refreshing Spring Campaign for Park & Jet

Spartan

From refreshing Park & Jet's website to developing a whole new marketing strategy, here's how we transformed Park & Jet's online presence to help them become more engaging with their customers.

Doing Branding Right: When The Calgary Chamber Is Featured on Canva

Spartan

When I stumbled across an article from Canva, a graphic-design website with over 10 million users, that talked about how the Calgary Chamber of Commerce was doing a great job with its branding, I just had to share the article and some tips on how and WHERE you can get inspired and educated about your own brand strategy.

Ever Wonder What It Takes to Make A Great Logo?

Spartan

"What do you want your new logo to achieve?" We share the exact questions you should be asking your graphic designer to get the logo of your dreams—one that attracts the right customers to you!

How to Use Graphic Design to Generate Leads and Brand Awareness

Spartan

This tutorial is all about branding yourself using quotes. Instead of finding quotes on the internet and re-sharing (aka looking like everyone else), use those fun quotes that relate to your brand and design them in a way that's unique to you.

Creating a Mood Board for Your Branding Process

Spartan

Science shows that mood boards are a great tool...and for businesses too! We give you step-by-step instructions: How To + a few great free resources.

Speaking at Innovation Alley's Tech Career Exploration Event

Spartan

I presented as part of Innovation Alley's Tech Career Exploration Event the evening of Thursday, November 15, at Dr. E.P. Scarlett High School, 220 Canterbury Drive SW (Canyon Meadows), sponsored by the Calgary Economic Development.

Great Geek Out, Great Turn Out

Spartan

Thanks to all of our clients and colleagues who joined us at our quarterly Spartan Spark night out! We had an amazing time. See you at the next one!

The Simple Metrics Your Marketing Company Should Be Showing You

Spartan

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. We'll show you the minimum stats you should be reviewing with your marketing consultant or agency.