Doing Branding Right: When The Calgary Chamber Is Featured on Canva

When I stumbled across an article from Canva, a graphic-design website with over 10 million users, that talked about how the Calgary Chamber of Commerce was doing a great job with its branding, I just had to share the article and some tips on how and WHERE you can get inspired and educated about your own brand strategy.

Ever Wonder What It Takes to Make A Great Logo?

Spartan

"What do you want your new logo to achieve?" We share the exact questions you should be asking your graphic designer to get the logo of your dreams—one that attracts the right customers to you!

Walt Disney The Branding Godfather

Spartan

How to Use Graphic Design to Generate Leads and Brand Awareness

Spartan

This tutorial is all about branding yourself using quotes. Instead of finding quotes on the internet and re-sharing (aka looking like everyone else), use those fun quotes that relate to your brand and design them in a way that's unique to you.

Creating a Mood Board for Your Branding Process

Spartan

Science shows that mood boards are a great tool...and for businesses too! We give you step-by-step instructions: How To + a few great free resources.

Speaking at Innovation Alley's Tech Career Exploration Event

Spartan

I presented as part of Innovation Alley's Tech Career Exploration Event the evening of Thursday, November 15, at Dr. E.P. Scarlett High School, 220 Canterbury Drive SW (Canyon Meadows), sponsored by the Calgary Economic Development.

Great Geek Out, Great Turn Out

Spartan

Thanks to all of our clients and colleagues who joined us at our quarterly Spartan Spark night out! We had an amazing time. See you at the next one!

The Simple Metrics Your Marketing Company Should Be Showing You

Spartan

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. We'll show you the minimum stats you should be reviewing with your marketing consultant or agency.

Enzo teaches us how Fortnite can inspire you with your marketing

Spartan

Enzo teaches us how Fortnite can inspire you with your marketing. I'm really sick today. So Enzo said he would jump in and give entrepreneurs 3 tips. He decided to focus on Fortnite and what he's saying in general is that business owners should look at other wildly trending and successful companies for ideas on what they can be doing to improve their business strategy.

Shoutout: Milena Radakovic from the award-winning Nexus Exhibits

Spartan

Milena Radakovic from the award-winning Nexus Exhibits shares some tips that totally make sense and are NOT DIGITAL, so take a peek at our 2 min video and listen to her wise marketing words.

Shameless Website Review for Angie Anderson

Spartan

Today we reviewed AngieAnderson.com, an awesome photography website. Angie is considering a website re-do and we gave her some tips on how she could use her website to stand out a little more.

Surprising Tips to Help You BEFORE Getting a New Logo.

Spartan

There are a few things you can do to get prepared BEFORE you embark on a new or redesign of your logo. This video tutorial teaches you how to get ready so you can talk to your designer and get a result you're proud of.

How to Optimize Your Facebook Company Page to Maximize Your Leads

Spartan

We're finishing off this 3-part series with optimizing your company page on Facebook so you can maximize your leads; it's all about setting the foundation.

How to Optimize Public Profile Pages on Facebook - for Leads

Spartan

I encourage all entrepreneurs who have some expertise to teach to build a personal brand. If you sell your business in the future, or decide to go in a different direction, people will still follow your personal brand. This is how you optimize your Facebook Public Profile page to maximize exposure.