We love this little phrase, we use it on alot of our marketing material,
We love it because it exemplifies the problem that alot of business owners have, once they build a great (or not so great) website, how do they get traffic there?
Adwords is the fastest and most effective way to get traffic flowing to your website. It's expensive but it works. Depending on your industry, Adwords can cost you from $0.50 to $16.00+ per click.
Google eliminated right side ads from the desktop search engine results in February 2016 (April 2016 for Canadians) as a way to create a more unified Google experience across devices. These recent changes to their Adwords display has significantly increased the cost of Adwords because they intend only to show the most relevant results. Your Adwords will be highly affected by your page's Quality Score, but optimizing Adwords is whole other conversation.
Facebook ads are useful too, make sure you have a great call-to-action and a landing page or sales page that reflects the ad you've created. You'll need to monitor you Facebook ads and change them up often so your audience doesn't get bored.
Linked Inads are extremely expensive, starting at around $8 per click and work best for larger business-to-business transactions such as recruiting firms.
A really important factor that should actually be implemented during the creation of your website is SEO. Even if your website is SEO optimized, what happens with the search engines is that they're constantly changing their algorithm, which means you constantly need to be working on your SEO.
Statistics show that marketers who spend …Read the rest of the article here. We guarantee you haven't thought of at least one of these tips!Posted: Thursday, October 6th, 4:57am 3 years ago
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
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