Spartan Spark

We recently had the opportunity for a strategy session with Chris Jones of Strategic and he led us through a fantastic strategy session using the Traction book by GIno Wickman. Chris is certified to teach the Entrepreneurial Operating System R. Here's a quick summary of some of my favourite lessons.

Traction: Get a Grip on Your Business

Traction teaches the 6 key components of the Entrepreneurial Operating SystemR. It was a great complement to the work we've been doing at the EO Accelerator. Here are just a few lessons:

Core Values

We talked about core values, and after the strategy session our team of 5 sat out in the coffee shop and discussed what the core values were for Spartan Spark. It was a really fun brainstorming session. These concepts are covered in Chapter 3.

Bernie and I reviewed them a month later, as the book suggests, and this is what we've decided: (To be totally honest this has been a tricky exercise, with so many word possibilities and so many points of view.)

  • Honesty and Integrity
  • Enthusiastic, Energetic, Hardworking
  • Creative & Adaptable
  • Pride & Passion for our work

The Integrator and the Visionary

This was an "aha" moment for Bernie and me. When we left the strategy session, our eyes were opened to these two roles and how important they are. That same week we had the opportunity to discuss these roles with one of our mentors and he really helped clarify them and how the dynamics would work for Spartan Spark. Chapter 4 - The People Component explains this in greater detail.

  • The Visionary - has 20 new ideas a day (the Integrator only lets them implement 1 or 2!), is the spokesperson for the company, is the creative problem solver
  • The Integrator - Leads, manages, and holds everyone accountable

There's an entire chapter dedicated to this, so again, this is a very simplified summary. ;)


Chapter 8 is about pulling it all together and getting Traction! We especially loved The Vision/Traction Organizer TM. It really helped us clarify where we wanted to go this quarter and how we were going to accomplish our goals.

This is an extremely simplified summary of the concepts in Traction; the program actually takes a year to complete. If you're a micro-business owner or solo-preneur you can create a plan for your business by reading the book and implementing the strategies yourself. If you're a medium-sized business you'll probably want to hire Chris to get things started properly and get to the next stage in your business as fast as possible.

Either way, pick up a copy of the book and get started with a plan that's been proven to work, and as a visual person, I found this strategy style was the easiest for me to wrap my head around. In the end it's a single page and everyone on your team knows where you're going and how to get there.

Key Take Aways:

  • Purchase the book on Amazon: Traction: Get a Grip on Your Business - read it and implement the concepts over the next quarter and the next year.
  • Contact Chris Jones from Strategic Traction for a one-on-one strategy if you have 3 or more employees and are in a high growth stage of your business.
  Posted: Tuesday, December 13th, 11:53pm 3 years ago
Profile PictureWritten By: Dafne Canales

Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.

Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked! -Mitch Solway - President, Single Parent Love Life Inc.

AWSGoogle PartnerBetter Business Bureau