The internet is now one of the first places that people go to search for products and services. It is also where potential customers go to learn more about businesses recommended to them by co-workers, friends, and family. Here are the main places potential customers interact with your business online and ways to make sure that those interactions are positive ones.
Having a website with a dedicated domain name that is easy to remember is very important. Businesses with nothing but a half-empty Facebook page don't exactly scream 'legitimate'. Ideally, your website should be optimized for mobile devices, work well, be visually appealing, load quickly, include contact information, and provide customers with value.
If you are a successful business, chances are at least one of your customers wrote an online review about their experience. Sites like Amazon, Angie's List, Trust Pilot, Yelp, and Consumer Reports help customers find out more about products and services they are considering. Good reviews are very valuable, but bad ones can leave a bad mark on your business. Try to end with a satisfied customer each time, even if it means turning a bad experience around for them.
Social media is another major place where people interact with businesses online. Followers on social media are generally customers, fans, and potential customers who want to learn more about your businesses' expertise. Regularly update followers with things like business milestones, promotions, pictures, videos, and other relevant content that your audience will love.
Knowing where customers learn about your business online is a great way to proactively ensure that your online presence is a positive one.
Making sure that your business can be found on Google is also very important. You can learn more about that here.Posted: Monday, February 6th, 8:32pm 3 years ago
“Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.”” -Kimberley Simonson, Marketing Manager, One Eye Industries.