Spartan Spark

Every trades, contractor, and manufacturer business owner wants to have more customers. But where do customers find you? Your marketing efforts impact the bottom line more than you know. Social media is a good place to start. It’s free and easy to get set up. In fact, you probably already have an account that’s been inactive for some time. Here are some tips that you can use to tune-up your social media experience with customers online.

1. Pick a social media platform and stick with it.

You don’t have to be on every site, right now, today. It takes time. Focus on one outlet whether it is Facebook, Twitter, or Google+ and do it well.

2. Update your presence on social media.

Update your picture with your logo or an exterior photo of your business. Check that your contact information is actually correct; if not, update it!

3. Create a social media schedule.

You don’t need to post every day, but create a realistic schedule that you can keep up with, even if it is only once a month. Create a simple post – proofread it! Then post it or schedule it to post automatically on the date of your choosing.

4. Reach out to existing customers.

Link or tweet to existing customers. If you are just starting out, personally contact customers via phone or email to get those first connections. After all, word of mouth is one of the best ways to acquire new customers.

5. Dealing with criticism.

If you haven’t been active in social media and you notice criticism about you or your business, address them in a professional way. Take a minute to stand in the customer’s shoes and see the problem or issue from their perspective. Post a reply on social media, taking responsibility for the problem and promising a resolution to the issue. Even if you lose this customer, other current and future customers will see how you respond and will see how reasonable you are.

  Posted: Thursday, January 19th, 8:00am 3 years ago

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