Spartan Spark

Twitter

Trades contractors often wonder if social media marketing is worthwhile. Are enough potential customers online? Will they be receptive to online marketing efforts?

The answer is yes. Here are six secrets that will help you become a Twitter marketing expert:

1. Find Industry Leaders and Influencers

Use Twitter's search bar, or tools like Followerwonk, Tweepi, and Insightpool to find industry leaders and influencers. Keep your eyes open for opportunities to share and collaborate with these people.

2. Use Hashtags

Hashtags are a great way to share content with specific interest groups. Hashtags like #CNC, #MFG, #trades are examples of hashtags that could be useful.

3. Start a Conversation

Keep up with industry news and new innovations. Use these as topics to start conversations with your target audience and get them interested in your brand.

4. Know Your Marketing Purpose

Marketing without a proper endgame or strategy is a waste of time. Know exactly what you're after (more leads, sales, email addresses, etc.) and design your Twitter content to serve that purpose.

5. Include Trade Keywords in Your Profile

Use keywords in your profile description to help potential customers find you. Include your location to make it even easier to attract views from people in your area.

6. Follow Relevant Trades Contractor Lists

Twitter lists make it easy for people to keep track of topics that interest them. Anyone can start their own curated Twitter list and add accounts.

Visit Spartan Spark's Subscription Plans page for more information on their social media marketing services, which include original posts, image posts, custom explainer videos, and more.

  Posted: Tuesday, March 21st, 2:15pm 3 years ago

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Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.” -Kimberley Simonson, Marketing Manager, One Eye Industries.

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