Growing your brand and business takes a lot of work and dedication. You also need specific skills and knowledge which may not be in your wheelhouse. So why not leave it to the experts?
Our team recently launched a marketing campaign for Mean Hakeem Dawodu, a Calgary-based fighter who trained under Coach Brian at Champion's Creed MMA and recently got a 4-fight UFC contract. Spartan Spark's co-founders went all the way to London, England to support Hakeem at his UFC debut on March 17, 2018. Jolly good!
Spartan Spark used their proven process to generate excitement around Hakeem's first fight in the UFC for 2 purposes:
A variety of campaign posts were created during the Mean Hakeem project, each with a unique purpose and call to action. At Spartan Spark, when we talk about campaign posts, we're talking about creating a piece of text that gets posted in a variety of ways across the internet - blogs, social media, press releases etc.
Spartan Spark used our proven process which includes a variety of methods to get the story across in an engaging way. Think about each of these areas as being one piece in a puzzle. The puzzle isn’t complete unless you have all the key pieces connected and in the correct placement.
Combined, these methods become a great way to engage fans and potential customers in your brand and business, as well as contribute to your 'know, like, and trust factors'.
Below are some samples of the work that was created for the Mean Hakeem Campaign.
Coach Brian's adventures were best highlighted via video. Coach Brian took footage while he was away and our video editors quickly turned it around into 60 seconds snippets, giving viewers a glimpse into all the background work it takes for fighters to train in preparation for a UFC fight.
Graphic design is a critical element in capturing readers attention on social media and around the web. Our team gathered photos of Hakeem from the client and other sources, then turned them over to our amazing graphic designers to transform into exciting images, including call-to-action banners, newsletter banners, contest images, quote images, and more.
The following graphics were created to share via blog posts, on email marketing and social media.
A series of quotes were created by our writers who worked in conjunction with our graphic designers to ensure that the messages and branding reflected Mean Hakeem's persona.
Some highlights of the methods that were used for the Mean Hakeem Campaign on social media were:
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services