Spartan

I was checking out a friend's article that he shared on Linked In the other day, and when I went to click on his article, I noticed the font was really really small — I mean REALLY small. Especially on my really really big monitor ;) (Apple 27-inch Thunderbolt Display).

I scanned through the article, but I just couldn't concentrate on the words because I got tired from reading the first sentence, and from looking at the entire screen with teeny tiny font.

I know that his target market is 40something-year-olds to 60something-year-olds. And when you start getting into older demographics, they often need glasses to read, and if they can't read your awesome work… you've got a major problem.

What was interesting is that I couldn't quite put my finger on it at first; I just struggled to concentrate on what he was saying. (Maybe it's cause I had a concussion at the time too! haha) But the overarching feeling was that there was just something not right about it.

I checked the article on mobile but the same thing, the font was teensy weensy, and I felt like giving up on the whole thing.

So, just like when I see someone with spinach in their teeth, I had to say something to him about the small font on his website. And I went looking on the net for a credible resource to back up my accusations.

I thought I'd share my advice with the rest of you, about the minimum font size for a blog article.

And then, I remembered a conversation with Terry and Sarah, our graphic designers, about font sizes and how not all fonts are made the same.

That font looks too small Terry, can you make it 16pt, like the other one?

— Me.

This is "whatever-the-font-name," so even if I were to make it 16pt, it doesn't mean it's going to be as big as the other font.

— Terry

Light bulb moment!

That's right! Not all fonts are the same. So when you say 16pt or 20pt, that actually doesn't really mean anything. Haha!

Ok, so the recommendation to make your blogs 16pt font TOTALLY DEPENDS on the font you're using. Duh!

For those of you who want to be creative and stray off the path of standard fonts, I've got an article below with some tips on how you can measure the height of your font and determine the right font size for the web.

For example, here are some common fonts and their height ratios.

  • Arial - 0.519
  • Arial Unicode MS - 0.518
  • Calibri - 0.466
  • Cambria - 0.466
  • Candara - 0.463
  • Code2000 - 0.444
  • Comics Sans MS - 0.532
  • Courier - 0.425
  • Courier New - 0.423
  • Garamond - 0.384
  • Georgia - 0.481
  • Helvetica - 0.523
  • Tahoma - 0.545
  • Times New Roman - 0.448
  • Trebuchet MS - 0.523
  • Verdana - 0.545

See how they're totally different?

Isn't that crazy!!

Try not to be Too Too Creative.

If you're business-to-business, I DISCOURAGE you from being overly creative with your font. Leave that to the artists, and make your font something easy to read. Get creative with your article content instead ;)

Resource

Here's the really geeky article I'm talking about. It explains, in A LOT of detail, how you can measure your font height and why you need to. Take a look; it's so geeky, I love it!

iMarc's Best Font Size for Any Device

(It's an old article from 2016, but the wisdom is solid).

Get Your Customized Marketing Assessment

Book Your Marketing Assessment

  Posted: Tuesday, October 1st, 12:00pm 17 days ago
Profile PictureWritten By: Dafne Canales

Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.

Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked! -Mitch Solway - President, Single Parent Love Life Inc.

AWSGoogle PartnerBetter Business Bureau