When we teamed up with Park & Jet for a new marketing campaign, we were really excited. But to get noticed and to engage more customers, we thought it was time to give Park & Jet's website a little refresh while developing our new marketing strategy simultaneously. Read on to learn more about how we got more customers to engage and book with Park & Jet.
The logo was the main inspiration for us. The whole idea behind the new branding is that the customer parks their vehicle at Park & Jet and takes the next step to their travel destination. People get excited about travelling: seeing loved ones, meeting new people, and gaining insights into new cultures they have never experienced before. Park & Jet wants the start and the end of those trips to be stress-free. If their customers come back on a high note, they will spread the word about the ease of booking with Park & Jet. Asking them to share photos and offering contests will entice them to talk more about Park & Jet.
Inspiration for the new colour palette was found in our travels around the world—from the deep blues of Moroccan treasures, bright blues found in the pottery shops in the heart of Madrid, aqua blues representing the oceans to the yellow and golds reminding you of the warmth of the sun on your skin. The palette is bright, refreshing, and inspiring.
The photography is centred around the Park & Jet customers. What do their travels look like? What inspires them? The focus is put on customers to share their stories, repost the social media images, tag friends and get out the word about how easy it is to start with Park & Jet for their next stress-free vacation.
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
“Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked!” -Mitch Solway - President, Single Parent Love Life Inc.