At Spartan Spark, we've been working on creating templates for onboarding new customers, and one of the things we created this week was a form to document and explore our clients' Social Media Brand Voice.
When your team grows to more than one person, you'll want to have a consistent voice for your brand, so you don't sound like you have a split personality. Or, when you hire a boutique agency to help you with your marketing, you'll want them to know how to write your social media posts, advertising copy and website copy.
Creating guidelines for your Social Media Brand Voice helps you communicate your company values through images and words. It also becomes a guide for all of your advertising content.
The way that we've decided to document and explore our clients' Social Media Brand Voice is by setting up a few Google Forms. Using these forms, we ask our clients information on how they would like their brand to be seen online and how they want us to communicate on their behalf on social media through a series of short "personality-type" questions.
I found this great article How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides on Buffer's Marketing Library, that helped us come up with some good questions to ask our customers.
Voice is a mission statement. Tone is the application of that mission.
Here are some examples of how you might be able to think about the tone of your social media.
Here’s an example of what this might look like in practice:
If you're setting this up for your own business, set some guidelines, and review them each time you write
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
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