There IS a time, place and business size for press releases, but if you're looking for new customers and building a trustworthy reputation online, you're better off going with a plan that combines a strong digital advertising strategy, Search Engine Optimization and education-based content marketing.
I'm going to go out on a limb and say that press releases (pr) are extremely old school, and they're for people who don't have the ability to control their own narrative through Search Engine Optimization or who are not strong content marketers.
Here are some you might want to look into.
There are hundreds of mini pr services out there. Here are some of the more popular DIY types:
And then there's Help a Reporter (HARO). It's a site where journalists can connect with sources and experts, essentially accomplishing the same goal as a press release would. We found a great article that outlines how to use HARO effectively.
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