Make sure all 3 (the butcher, the baker, the candlestick maker) are working in harmony.
Often, when working with 'SEO experts,' all they think about is SEO and not the big picture.
It could be:
Everything needs to revolve around this goal.
and then using your content to think about the customer journey:
If you're doing the right thing for the client experience and you educate with valuable content, you WILL see results.
There is no point in gaming the system. If you want long-term results, the best solution is to always keep the client's experience in the front of your mind.
Think of it this way…
What would you do differently if you positioned yourself as the Wikipedia of your industry?
If you were the go-to resource, what would your job description look like?
Perhaps something like this:
WANTED: Someone to make this business more money… $$$.
We're looking for a group of passionate data geeks who have run a ton of experiments so that they understand what it takes to get results.
It should be a team that will create a great customer experience on our website, social media…basically, all over the web.
It's an ever-changing, multi-dimensional process.
How do we know that? It's because Spartan Spark has an algorithm that follows changes in the search engines. Our algorithm, developed by tech guru Bernie et al., gets updated on a weekly basis to keep itself current.
Then, we combine that with countless experiments, Dafne's love for neuromarketing, and her immersion in guerilla-style marketing for the last 20 years.
Let's just say… we know a little about the topic.
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
“Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked!” -Mitch Solway - President, Single Parent Love Life Inc.