So a lot of big companies are saying, "Stop all ads, stop all marketing."
And you might be thinking the same thing too, but I totally disagree, and here's why:
The Internet is bustling with activity right now. Everybody's on Facebook and LinkedIn and Twitter. You've been there; you're part of the conversation.
Over the last couple of weeks, you might even have been interacting more than ever before.
We've all been on the defense trying to save our businesses, trying to figure out what to do, and now is the time to start your offense.
What that means is being part of the conversation in a really empathetic way, as one of my mentors calls it "human-to-human."
It's no longer about B2B or B2C, it's human-to-human marketing.
You need to get your CEO out from behind her desk and get her speaking about what your company is doing; what's happening behind the scenes.
Get your spokesperson, if your CEO doesn't want to do it, and start telling your story.
Start telling those stories because there aren't a lot of advertisers out there right now.
It's an amazing time to be online.
It's all about being super empathetic and, hopefully, you don't all go do that at the same time because then, we'll all be crowded!
Right now is a really great time and your audience is super forgiving so try different things and just try your best.
Make a plan, make sure it's on-brand.
Make out a COVID Era strategy and then make another plan for what you're going to do after this is all over.
What you do now is going to be different than what we're doing in a month or two months, or once this is all over.
So go back to your offices and brainstorm with your team and come up with some awesome human empathetic brand awareness.
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
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