Spartan Spark News

Terry has been a long time friend and mentor. When I first started exploring how to explain what my software does, Terry and his team at RSM (formerly Collins Barrow) generously sat through several of my pitches. They gently explained to me that they had no idea what I was talking about and that I might want to tone down all those geeky words…haha!

So now when people ask what my software does, I tell them: "I Wish I Was On Page 2 of Google — Said No One Ever."

I was also Terry's guest at an angel investor forum where I got the chance to hear pitches and the conversations of the angels afterward. That was before I started my adventures in Silicon Valley, and the whole tech/investor world was so new to me.

It's always such a pleasure to visit with Terry — although I have to admit, I was sad that he wasn't wearing one of his signature bold, floral and paisley print dress shirts that he is most known for. I guess I'll have to wait until the quarantine is over to see what loud and vibrant print Terry shows up with next.

Thank you to this episode's sponsor: VEA Office Professionals

In this episode, Terry talks about how companies are thinking through supply chains, and what the accountants are doing to keep their virtual office fun.

Why we love him?

  • He's a partner at one of the largest accounting firms in North America
  • He's the technology leader for Canada at the firm
  • His next triathlon is the ironman in Penticton, BC (who knows when that'll happen again??!!)

Terry Booth – RSM Canada, Alberta

Terry serves as RSM’s national technology industry leader, and as a partner, provides financial audit and consultation services to a variety of public, private and non-profit entities. He focuses primarily on emerging technology companies. Terry has been an accountant for over 30 years, including more than 25 years in public practice.

Terry is our technology practice leader and has extensive experience in the technology sector — as an auditor and advisor, as a CFO, and as a board member. He was previously a full-time and contract CFO for more than 10 early-stage technology companies and the treasurer of the Calgary Council for Advanced Technologies, and has focused on technology clients for over 20 years. Terry has also written numerous studies and presented talks on the Alberta technology sector. Terry provides a wide range of services to his clients, including audit services, due diligence assistance, mergers and acquisition consulting, and assistance with debt and equity financings.

Thank you to this episode's sponsor:

VEA Office Professionals


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  Posted: Tue Apr 14th 2020 12:00pm  2 months ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.” -Kimberley Simonson, Marketing Manager, One Eye Industries.

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