Chris and I always have a good laugh when we get together. He has a great sense of humour, he's super smart and his positive attitude has taken the security business and turned it into a communications business. You'll understand what I mean when you watch today's episode.

I convinced Chris to help all of our friends who are re-opening their businesses with some tips about how to create amazing customer service — yes, even in lineups — and how to diffuse unwanted situations.

Chris and his talented team of trainers will be teaching business owners, who are opening up their locations, how to navigate physical distancing situations like a pro.

He's going to share secrets that other security companies wouldn't dare to reveal because if they do….. they might be out of a job. But Chris and his team don't think that way. They're into sharing all their secrets to help educate and inform more people so we can all have a great experience.

We had great conversations about cart-confusion, Disney lineups, airport bathrooms and so much more.

The XA Staffing leadership and training team has shared their methods and secret sauce that no other security company will share with you.

Why we love him?

  • His company has trained over 4000 security guards over the years.
  • Last year, they had over 800 active staff on their roster — they got that many people mobilized and scheduled.
  • He has been the production manager for Grammy Award Winning recording artist Zedd for the last 5 years, and my son Enzo is so jealous!

Want to ask Chris questions?


Virtual Workshop – Xa Security

  • WHO: Chris Kerr – XA Staffing & Security
  • LIVE Q&A: Ask all your questions
  • WHEN: Wednesday, June 17 at 12 pm

Is your business open or reopening soon?

We’ve convinced XA Security to reveal all for Project Lemons-to-Lemonade and share their security and crowd management trade secrets to help business owners.

Why You Should Attend

  • The leadership and training team will be teaching.
  • They'll share their methods and secret sauce that no other security company will share with you.
  • XA is an accredited Alberta Solicitor General and Canadian Red Cross training provider.
  • XA is going to share the same customer service, lineup organization, and crowd management strategies that they teach their staff every day.
  • This 45-min virtual workshop is for business owners and staff.

Chris Kerr – XA Staffing & Security

One of the founding partners of XA Staffing, Chris is an accomplished touring and festival Production Manager. Among his many projects, he is the Tour Production Manager for Grammy Award-winning, EDM recording artist Zedd and is the Festival Operations Director for the FVDED In The Park music festival, which hosts 25,000 music fans daily in Surrey, BC, every July.

Concurrent to his time growing the XA Staffing business in the beginning years, he served over 11 years as Director of Production for the independent Canadian concert promoter Union Events, where he worked in countless venues and green fields across North America producing shows. He has represented promoters, artists, venues, and service providers in virtually every aspect of live-event production. Chris’ diverse production management background, and extensive experience overseeing event operations across the world, brings a unique perspective to the direction and operations of XA Staffing.


  Posted: Wed Jun 17th 2020 2:00pm  a year ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.” -Kimberley Simonson, Marketing Manager, One Eye Industries.