When it comes to attracting new business, not having any online reviews can be harmful. With digital becoming much more important to your business, if you’re not monitoring or controlling your online reviews, there are still going to be people writing about your business whether you like it or not. Here are some top tips for monitoring and controlling your online reputation.
Consumers are taking their research efforts to the web when looking for information about a certain business, restaurant, or brand. They want to see what their community has experienced and has to say. In fact, a recent survey found that:
• 88 percent of Internet users read online reviews to determine the quality of a local business.
• 72 percent said positive reviews make them trust a local business more.
• 88 percent said they trust online reviews as much as personal recommendations.
• 57 percent take action by either visiting or calling a local business after reading online reviews.
Therefore, it is important to take action by soliciting reviews from your best customers and responding to those that are disgruntled.
Negative reviews can actually be spun into a positive outcome. If you respond to a negative review, people are likely to take note of how your company responds. That’s why monitoring and responding to your online reviews is essential. By catching negative reviews early, you can respond to them quickly and take them offline. This gives you an opportunity to turn a bad experience into a good one. Perhaps the customer would be willing to update his or her review or remove it altogether!
Responding to negative reviews will take some time and effort, however, it’s important for the health of your business.
There are a plethora of online review sites that people are able to leave their experiences and comments on, in addition to social media sites. For a business owner, this can get overwhelming. We suggest setting up an online reputation monitoring service, like Mention or Google Alerts, to streamline your efforts. This will allow you to be notified anytime someone is talking about your company so that you can react fast to mitigate any issues.Posted: Tuesday, January 28th, 3:10pm a month ago
“Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked!” -Mitch Solway - President, Single Parent Love Life Inc.