You may not realize it, but Facebook has recently decided that posts from friends and family will be weighted more heavily in the News Feed than posts from third parties (like publishers, brands, and celebrities). This can be an onslaught of worry to publishers, whose survival depends on having their messages displayed prominently on the social media platform.
Facebook doesn’t announce algorithm changes unless they’re going to be big, so this change will definitely have a large impact.
It’s no surprise that brands are worried about this huge change. Brands and publishers are definitely on the losing side of this recent shift. In order to get your message through to your audience, you’ll have to create a new strategy to up your engagement. Here are some of our thoughts to help you get started:
One thing is for sure, marketers and publishers will most likely need to shift towards paying for Facebook ads in order to compete with this new algorithm change. Opening your wallet may be the only way to keep up with all of the changes.Posted: Tuesday, July 19th, 1:33pm 3 years ago
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