By humanizing your social media presence, you’ll not only create better engagement with your fans and followers, but you’ll create a trustworthy and authoritative brand voice. By engaging your audience, you’ll create an audience of loyal customers.
If you haven’t considered a social media strategy that includes humanizing your brand, you’ll want to start thinking about being less promotional and more conversational. Here are 4 ways to get started.
Corporate speak can make a company come across as boring. While a corporate, professional tone is appropriate from some content outlets, social media is one place where you can bend the rules. There is much more freedom to talk in a relaxed, personal, and friendly voice on social media than ever before. So, when crafting your tweets and Facebook posts, remember to speak to your audience in a conversational tone.
How boring would it be if you went to a brand’s twitter and all they were talking about were their products?
It’s important to remember to not strictly post promotional items that pertain to your brand, but mix in industry-related articles, user-generated content, or a picture that showcases your employees.
This mix will engage users instead of pushing them away. When in doubt, follow the 80/20 rule, which is sharing engaging content 80 percent of the time, and promotional/product/service related content 20 percent of the time in order to avoid a spammy-looking account.
Set yourself up with Google Alerts or a social listening tool like Mention and start tracking your brand name. If someone mentions your brand name, whether it be in a positive or negative sentiment, be sure to respond appropriately. Your customers, and prospective customers, will take note, and this will further humanize your company.
Social media doesn’t always have to be serious. Be sure to mix it up with some laughs! By sharing engaging content, you’ll form a real connection with your audience. Plus, your audience will enjoy getting to know your humorous side.Posted: Tuesday, August 30th, 11:53am 3 years ago
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