Spartan Spark

undefined Have you integrated Instagram or Snapchat stories into your marketing plan? It may be confusing trying to figure out which platform will work best for you. In this article, we explore the differences between Instagram Stories and Snapchat Stories to help you make an informed decision.

Type of Content

Snapchat lets you share your content through a single track called a “story.” The story is made up of 24 hours worth of image or video snaps that you’ve shared. Users will not be able to view this content after the 24-hour window.

Instagram lets you share content 2 ways: on the feed and stories. Your feed is permanent, meaning users can revisit your content in the future. Your stories have a 24-hour shelf life. Instagram combines the longevity of your feed posts with the 24-hour duration of your story segments to drive engagement and create urgency.

Comparing Filters

Snapchat and Instagram allow you to add filters to your images and videos.

Snapchat has a plethora of filters including geo filters, face-mapping and motion filters. If adding pizazz to your stories is important to you, you may want to consider sharing content on Snapchat because of these features.


Currently, Snapchat and Instagram allow you to use hashtags to indicate a certain topic. However, it is important to note that users cannot tap on a hashtag and search for that term within the app.

Instagram’s feed, however, does let users tap a hashtag to search other relevant posts within that app.

We hope this helps explain the differences between Instagram and Snapchat stories. These differing characteristics should help you determine which platform will work best for your business and goals. You may even decide that both are worth implementing into your marketing​ plan!

  Posted: Tuesday, October 11th, 12:03pm 3 years ago

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