In this episode of Lemons-to-Lemonade, Cherry Lao talks about how she helped launch over 2000 popular Netflix shows in Thailand by changing titles and show branding to fit the cultural nuances.

Why we love her?

  • Her agency helped Netflix with the launch of its trans-creation titles into the Thai market.
  • With her lean team, she helped Shutterfly's family of brands create over 800 beautifully branded emails for various marketing campaigns.
  • She grew up in Bangkok and came alone to Los Angeles to live with relatives when she was 14, and didn't speak a word of English. And now, she runs a communications company.

Cherry Lao - Citizen Best, California

Cherry draws design inspiration from different cultures, traditions and everyday beauty. Since moving from Bangkok to California, she sees imagery, colours, storytelling, graphics and symbols as a way to understand cultural differences and bring nuance and clarity to communication.

Cherry is a collaborator first and foremost. She creates inspiring solutions and guides clients through every step of the creative process, providing the necessary rationale for all design elements and strategies. Whether she is directing a photoshoot, developing a fresh concept or offering art direction to existing designs, she believes her role as a creative leader is about elevating the team, not the individual.

Outside of work, Cherry can be found at a local dance studio, immersing herself in another form of self-expression. She is also involved in entrepreneurial organizations and encourages diversity in business leadership.


  Posted: Fri Aug 7th 2020 12:00pm  a year ago

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