In this episode of Project Lemons-to-Lemonade, Christine Harle shares her journey of turning her company into a certified B Corp. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As companies go from doing their own recycling to going paperless, she shares the benefits of more companies becoming B Corp certified.

Why we love her?

  • She helped in forming the Alberta B Corp Committee and is actively involved with growing B Corps in Alberta.
  • She successfully expanded a Canadian company into the US market.
  • She loves to cook, entertain and pair fine wines!

Christine Harle - Sure Call Calgary, Alberta

Christine Harle, Vice President of Business Development: Christine is a seasoned Business Development professional with 25 years of experience creating and leading Business Development initiatives for companies both large and small. Christine works within companies both large and small to create an exemplary outsourced Customer Service Experience for her clients. Through her experience and qualifications, she has a sound and thorough understanding of business needs and of what is important for the client. Christine holds a Business Degree from Franklin University and has served on several Boards for both business and non-profit. Christine believes in truly making a difference and an impact on the world in the work she does by striving for sustainability and inclusiveness in business.

Christine loves the outdoors, and you will often find her, her husband and 3 children in the mountains, hiking, camping, canoeing or off on some sort of crazy adventure trip!


  Posted: Thu Jul 30th 2020 12:00pm  a year ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend. -Patricia Marin - Calgary Family Services