Marketing Tutorials

Amazing Headlines

This is a sweet resource that I share when I onboard new writers to our team.

Why do we care so much about headlines?

  • Headlines are your readers' first impression
  • You want to bring your readers from social media to your website with great headlines and a good hook (Ideally so you can grab their email address or sell them something!)
  • People will read 80% of your headlines and only click 20% of the time

How do you create amazing headlines?

Title Generator by Pick Fu

Plug in your keywords and get your next article title:

This app will generate 700 titles from your keyword(s). Not all the titles will make sense, but a significant number will.

You can stop there, or you can choose your best two and create a poll to find out which is the best.

Portent Title Maker

Just one word is needed to start building your headline:

The title generated from your keyword or subject will generate an annotated title. That is, this generator will explain the value or effect of each word in the resulting title.

If that's enough, great. If not, you can choose one of three content strategy options to get pro tips on how to best write your blog or article.

Online Sales Brainstorm

One word provides over 150 great headlines:

The headlines generated are categorized into groups, such as Lists (10 Tips with Headlines), The Five W's (When Headlines), and Errors (No More Mistakes with Headlines).

There are also quite a number of links to other sources of inspiration, including the top social media sites/apps.

SEO Pressor

Want 1000+ headlines without the work? Use this:

The interesting twist to this generator is that in addition to just typing in your keyword, you are asked to categorize it. So after typing in 'headlines', for example, you will need to select one of the drop-down list categories, such as event, industry or product.

'Headlines + event' will produce different results than 'headlines + industry', etc.

Hubspot Title Generator

Great headlines with just three nouns:

This app is actually billed as a blog topics generator, but since it begins by giving you headline options… You can specify up to three nouns; however, the results use each noun separately.

So, if you type in 'headline, effect, smash', you will get suggestions for each of the three but not something such as "Smash Tips for Effective Headlines."

Make sure your headlines are a good reflection of your article; don't be sensationalist otherwise your audience won't trust you in the future.

— Dafne Canales Lees, Spartan Spark

Workshop

  Posted: Tue Aug 14th 2018 3:40pm  2 years ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

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