This week: 3 ideas to help you become better at your digital marketing

Marketing Tutorials

These are some of my favourite resources this week:

1. 50 Shades of Jay

I'm obsessed with Jay Abraham! Trust me, anything that Jay puts out is absolutely stellar, so at your next coffee break take a look at this resource.

50 Shades of Jay Blog

2. Video Breakdown

Two strategies you can use when you're thinking about making an explainer video. These work really well to increased your trust factor which increases conversions.

Videos To Help Promote a Brand Blog

3. Headline Generators

This is a sweet resource that I share when I onboard new writers to our team.

Why do we care so much about headlines?

• Headlines are your readers' first impression
• You want to bring your readers from social media to your website with great headlines and a good hook (Ideally so you can grab their email address or sell them something!)
• People will read 80% of your headlines and only click 20% of the time

Make Your Posts More Hooky with Headline Generators

Written By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.