Lessons from the Escape Room: Don't Be the Buffet

Marketing Tutorials

Hi everyone, tonight I'm channeling Demi Moore! I lost my voice but that's not going to stop me from pumping out another video for my 30 Day Shameless Marketing Challenge.

This marketing tip is recorded in one of the escape rooms at Escape 60. I have a mentor who always reminds me "it's about thinking of your business as being French Cuisine instead of the Buffet (being everything to everyone).

• Me: What do you do?
• Networker proudly says: "We're all over the place, hotels, oil and gas, hair salons, mechanics…" (he literally said, we're all over the place)
• Me: "Oh that's interesting"
• Networker: Goes on to tell me his 1yr plan we're going to target these companies, then we're going to change to these the year after and then after that, this other "niche"
• Me: (thinking) Bye bye poor sweet man who is all over the place, good luck with that.

When your networking, guys and gals, (even if you are all over the place) pick one target market for the night!! haha

A few lessons in the video of how you can frame that for yourself :) Like the $1 million dollar cold caller.

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Written By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.