Marketing Tutorials

The Public Figure page on Facebook is one of the most under-utilized assets that Facebook has. Alot of business owners grow their company, grow their Facebook business following and never develop their Public Figure page, when in fact, they are the driving force and the passion behind the company.

Imagine if you sell your business in the future, or decide to go in a different direction, people will still follow your personal brand.

Yes it's a little harder to keep all of these balls juggling, but if you set your foundation right, you can create some fantastic ways for people to follow what you do.

On a Public Figure Page you can:

  • Track insights of your followers
  • Run ads
  • Create communities

You can essentially run it just like a business page, in conjunction with your business page, or if you're not sure about starting a business yet, you JUST run your Public Profile page.

I'm a big believer in personal brand, which is why I challenged myself to the 30 Day Shameless Marketing Challenge. It's all about increasing exposure, while delivering value to your audience.

  Posted: Tue Sep 18th 2018 10:00am  2 years ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

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