The Simple Metrics Your Marketing Company Should Be Showing You

Marketing Tutorials

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class.

I have to admit, at Spartan Spark we've been guilty over geekifying (a few things or maybe many!!) things in the past. And NOW I'm on a mission to make things right in the world!

At minimum you should be benchmarking the following:

• New Visitors: How are your lead gen efforts doing?
• Returning Visitors: Are you interesting enough for people to come back to your website, over and over again?
• Time on Page: Are people spending more than 2 minutes on your website? Do they like what they're seeing?
• Bounce Rate: How fast do people leave your page? Is your content relevant? Are you attracting the right audience?
• Click-Through-Rate: Are your ads being served to the right audience?
• What are your best performing ads?
• Are you spending the right amount for ads or leaving leads on the table?
• What do you know about your target audience?
• How do your metrics compare month-to-month, year-over-year?

Keep in mind that this is the minimum you or your marketing company should be tracking. For those of you who want to geek-out, watch for another tutorial where we go into more detail.

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Written By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.