I was checking out a friend's article that he shared on Linked In the other day, and when I went to click on his article, I noticed the font was really really small — I mean REALLY small. Especially on my really really big monitor ;) (Apple 27-inch Thunderbolt Display).
I scanned through the article, but I just couldn't concentrate on the words because I got tired from reading the first sentence, and from looking at the entire screen with teeny tiny font.
I know that his target market is 40something-year-olds to 60something-year-olds. And when you start getting into older demographics, they often need glasses to read, and if they can't read your awesome work… you've got a major problem.
What was interesting is that I couldn't quite put my finger on it at first; I just struggled to concentrate on what he was saying. (Maybe it's cause I had a concussion at the time too! haha) But the overarching feeling was that there was just something not right about it.
I checked the article on mobile but the same thing, the font was teensy weensy, and I felt like giving up on the whole thing.
So, just like when I see someone with spinach in their teeth, I had to say something to him about the small font on his website. And I went looking on the net for a credible resource to back up my accusations.
I thought I'd share my advice with the rest of you, about the minimum font size for a blog article.
And then, I remembered a conversation with Terry and Sarah, our graphic designers, about font sizes and how not all fonts are made the same.
That font looks too small Terry, can you make it 16pt, like the other one?
This is "whatever-the-font-name," so even if I were to make it 16pt, it doesn't mean it's going to be as big as the other font.
That's right! Not all fonts are the same. So when you say 16pt or 20pt, that actually doesn't really mean anything. Haha!
Ok, so the recommendation to make your blogs 16pt font TOTALLY DEPENDS on the font you're using. Duh!
For those of you who want to be creative and stray off the path of standard fonts, I've got an article below with some tips on how you can measure the height of your font and determine the right font size for the web.
Isn't that crazy!!
If you're business-to-business, I DISCOURAGE you from being overly creative with your font. Leave that to the artists, and make your font something easy to read. Get creative with your article content instead ;)
Here's the really geeky article I'm talking about. It explains, in A LOT of detail, how you can measure your font height and why you need to. Take a look; it's so geeky, I love it!
(It's an old article from 2016, but the wisdom is solid).
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
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