Ever Wonder What It Takes to Make A Great Logo?

Marketing Tutorials

We're going to share the exact questions you should be asking your graphic designer to get the logo of your dreams—one that attracts the right customers to you!

Logo's are so exciting and stressful at the same time. They're an emotional piece of your business that, just like picking the right name for your business, take centre stage. They define who you are and how you look.

Every graphic designer is going to bring a different perspective, and a good one will ask all the right questions to artistically convey the right message. Your logo should say everything that needs to be said about you—after all, a picture is worth a thousand words, and you're hoping your logo conveys the right message to your audience.

Well, let's not hope. Let's get it right by understanding what questions your graphic designer should be asking you. We want to make sure they're giving you the best result possible.

Here's a list of great questions we ask our clients when we're designing logos for them.

• Describe in one sentence your business/service.
• List five words that represent your brand.
• What do you want your new logo to achieve?
• What message or emotion do you want your logo to portray?
• Who are your potential clients?
• Who are your main competitors and how do you differ from them?
• What do you like or dislike about your competitor’s branding?
• Do you have a specific idea in mind for your logo?
• Are there any colours that you do not want to use?
• Do you have a particular font you would like to use—or ones you definitely do not want to use?
• What logos do you like and why?

If you're not really sure how to answer some of these questions, check out our blog about creating your own Mood Board.

Characteristics spectrum:

On a Scale of 1 - 7, where do you want your brand to be?

• Masculine - Feminine
• Simple - Colourful
• Grey - Feminine
• Conservative - Extravagant
• Approachable - Authoritative
• Necessity - Luxury
• Fun - Serious
• Professional - Casual
• Modern - Classic
• Sporty - Elegant
• Extreme - Safe

Some logo's we've made:

Written By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.