At Spartan Spark, we've been working on creating templates for onboarding new customers, and one of the things we created this week was a form to document and explore our clients' Social Media Brand Voice.
When your team grows to more than one person, you'll want to have a consistent voice for your brand, so you don't sound like you have a split personality. Or, when you hire a boutique agency to help you with your marketing, you'll want them to know how to write your social media posts, advertising copy and website copy.
Creating guidelines for your Social Media Brand Voice helps you communicate your company values through images and words. It also becomes a guide for all of your advertising content.
The way that we've decided to document and explore our clients' Social Media Brand Voice is by setting up a few Google Forms. Using these forms, we ask our clients information on how they would like their brand to be seen online and how they want us to communicate on their behalf on social media through a series of short "personality-type" questions.
I found this great article How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides on Buffer's Marketing Library, that helped us come up with some good questions to ask our customers.
Voice is a mission statement. Tone is the application of that mission.
Here are some examples of how you might be able to think about the tone of your social media.
Here’s an example of what this might look like in practice:
If you're setting this up for your own business, set some guidelines, and review them each time you write
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services