We celebrated the launch of Silicon Valley's Canadian Women's Network at The Vault. This is the first cohort along with the mentors and connectors who taught this week and offered their guidance and helped connect us with the people or resources we were looking for.
Panel included: May Habib, Founder @ Qordoba, Heather Kernahan, President North America @ Hotwire, Michele Perras, Global Ecosystem (APBG) @ Pivotal Software, Mentor @ Alchemist Accelerator. Moderated by: Sandra Ponce de Leon, Head of Marketing for The Vault
Ok so today was amazing! We totally found a new value proposition for our business based on some advice from an amazing mentor and friend who came to visit us in the Valley. We pitched the idea to a 500 Startups advisor/mentor Vartika Ambwani and she loved it.
Our next step is to formalize our pitch, refine our storytelling skills and start sharing this amazing idea with our network! Lots of work to do, so exciting!
Written By: Dafne CanalesFounder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
