When it comes to email marketing there are a few tips you want to keep in mind:
Make sure the recipient of your email has authorized you to send them your newsletter. Especially in Canada with Can Spam laws there are special requirements you need to meet to be legally allowed to send someone an email.
If you go to a networking event and collect business cards from the people you meet, you need to ask them in person, or via email afterwards if they want to join your newsletter. Remember to follow up soon after you've met them, introduce yourself again letting them know where you met and what you might have talked about, and then ask them if they want to join your newsletter.
Better yet, offer them an incentive to download some great info when they sign up to your newsletter: Here are some ideas:
The key here is to make sure it's something of value.
Create a landing page where your visitors can exchange their email for your valuable information
Once you've got a new email, the biggest mistake we see entrepreneurs make is that they start spamming their audience with their sales info, or with information that’s not really relevant in an effort to put “something” out.
DONT - make every communication with your email list about something your selling DO - send out interesting information that your audience will be interested in reading and every once in a while make an offer.
Use the 80/20 rule. Send 80 percent of your articles or information about topics of that might interest your audience. Then, 20 percent of the time you can send information about your own products or services.
For example, there’s a Realtor who sends contest for hockey games, and makes short videos drawing names etc. He’s got the principles of email marketing down, but he doesn’t have the content. Instead of having contests all the time, he could be speculating on the market in his videos, he could be filming short 30 sec to 1 min discussing rentals vs buying (and sending those via email) or he could be compiling interesting information and putting it into infographics for his target audience to easily visualize.
Yes it’s more work, but you’ll have a better list of contacts at the end of the day.
Remember that this is always a long term plan.
So this all might seem overwhelming but what you can do is create an editorial calendar that outlines what you plan on doing over the next month. Here are some tips”
As always, make sure you measure everything:
Use your data to get the most bang for your buck out of your marketing dollars.
That’s it for today, my timer just rang! I’ll be back tomorrow with some more tips to get some traction for your business!Posted: Tue Apr 5th 2016 3:58am 5 years ago
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services