5 Tips for Picking Your Domain Name


How Are You Getting Your Audience to Sign Up to Your Offers?

How Are You Getting Your Audience to Sign Up to Your Offers?

Marketing Tutorials

Have a database of your customers' email addresses but don't know how to utilize it to boost your business? Read on to know how to get your audience to sign up to your offer so that you CAN continue to have that conversation with them!


Small Font, Big Problems

Small Font, Big Problems

Marketing Tutorials

I scanned through the article, but I just couldn't concentrate on the words because I got tired from reading the first sentence; the font was so teeny tiny. It's like when you see someone with something in their teeth. You struggle to concentrate on what they're saying. But there's just something not right about it.

53% of people will leave a site if it takes longer than 3 sec

53% of people will leave a site if it takes longer than 3 sec

Marketing Tutorials

Another great stat, and the reason that Spartan Spark exists: our website and landing pages load in sub-one second. But that's a whole other story!! Why would that matter to you?

Tips for Creating Your Social Media Brand Voice

Tips for Creating Your Social Media Brand Voice

Marketing Tutorials

We've been working on creating templates for onboarding new customers, and one of the things we created this week was a way to document and explore our clients' Social Media Brand Voice. In today's blog we're sharing tips on how you can do that and some take aways from Buffer's "How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides."

Facebook Funnels — Just Like in the Kitchen

Facebook Funnels — Just Like in the Kitchen

Marketing Tutorials

How are your Facebook ad funnels flowing? Are you getting the conversion rate you are looking for? Aw, come on... you could always do better, right? Get some expert tips from Facebook ads expert, Susan Wenograd.

3 Great Local YYC Marketing Resources

3 Great Local YYC Marketing Resources

Marketing Tutorials

This week we're sharing some free #yyc marketing resources put on by Spartan Spark. All that great content we've been creating — we've got 3 different ways you can get it.

Sharing Our Secrets to Creating Content That Sells

Sharing Our Secrets to Creating Content That Sells

Marketing Tutorials

Spartan Spark's CEO, Dafne Canales Lees, shares our secrets to creating content that sells and explains why it's so important for companies to spend their resources on good content marketing.

How To Make Your Content Mobile Friendly?

How To Make Your Content Mobile Friendly?

Marketing Tutorials

In this mobile age where most of the content is consumed on cell phones, we hear all the experts say that content needs to be 'Mobile Friendly.' But what does Mobile Friendly content mean? Read on to find out!

Doing Branding Right: When The Calgary Chamber Is Featured on Canva

Doing Branding Right: When The Calgary Chamber Is Featured on Canva

Marketing Tutorials

When I stumbled across an article from Canva, a graphic-design website with over 10 million users, that talked about how the Calgary Chamber of Commerce was doing a great job with its branding, I just had to share the article and some tips on how and WHERE you can get inspired and educated about your own brand strategy.

Ever Wonder What It Takes to Make A Great Logo?

Ever Wonder What It Takes to Make A Great Logo?

Marketing Tutorials

"What do you want your new logo to achieve?" We share the exact questions you should be asking your graphic designer to get the logo of your dreams—one that attracts the right customers to you!

Creating a Mood Board for Your Branding Process

Creating a Mood Board for Your Branding Process

Marketing Tutorials

Science shows that mood boards are a great tool...and for businesses too! We give you step-by-step instructions: How To + a few great free resources.

Speaking at Innovation Alley's Tech Career Exploration Event

Speaking at Innovation Alley's Tech Career Exploration Event

Marketing Tutorials

I presented as part of Innovation Alley's Tech Career Exploration Event the evening of Thursday, November 15, at Dr. E.P. Scarlett High School, 220 Canterbury Drive SW (Canyon Meadows), sponsored by the Calgary Economic Development.

The Simple Metrics Your Marketing Company Should Be Showing You

The Simple Metrics Your Marketing Company Should Be Showing You

Marketing Tutorials

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. We'll show you the minimum stats you should be reviewing with your marketing consultant or agency.

Enzo teaches us how Fortnite can inspire you with your marketing

Enzo teaches us how Fortnite can inspire you with your marketing

Marketing Tutorials

Enzo teaches us how Fortnite can inspire you with your marketing. I'm really sick today. So Enzo said he would jump in and give entrepreneurs 3 tips. He decided to focus on Fortnite and what he's saying in general is that business owners should look at other wildly trending and successful companies for ideas on what they can be doing to improve their business strategy.

Surprising Tips to Help You BEFORE Getting a New Logo.

Surprising Tips to Help You BEFORE Getting a New Logo.

Marketing Tutorials

There are a few things you can do to get prepared BEFORE you embark on a new or redesign of your logo. This video tutorial teaches you how to get ready so you can talk to your designer and get a result you're proud of.

How to Optimize Your Facebook Company Page to Maximize Your Leads

How to Optimize Your Facebook Company Page to Maximize Your Leads

Marketing Tutorials

We're finishing off this 3-part series with optimizing your company page on Facebook so you can maximize your leads; it's all about setting the foundation.

How to Optimize Public Profile Pages on Facebook - for Leads

How to Optimize Public Profile Pages on Facebook - for Leads

Marketing Tutorials

I encourage all entrepreneurs who have some expertise to teach to build a personal brand. If you sell your business in the future, or decide to go in a different direction, people will still follow your personal brand. This is how you optimize your Facebook Public Profile page to maximize exposure.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked! -Mitch Solway - President, Single Parent Love Life Inc.