5Elements Of AGreat Sales Funnel

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1. GENERATE TRAFFIC

Know You

What's the point of a website if no-one knows it event exists? There are multiple ways to bring in traffic, make sure you always test and measure each method to see what works best to bring in your ideal client.

Recomendations:

  • Search Engine Optimize your website
  • Use Google Adwords
  • Use Facebook Ads
  • Partner with people of influence who are willing to talk about you on their blog or newsletter

2. CAPTURE LEADS

Like You

Now that you've got traffic coming your way, your website should always have a prominent call-to-action. Give your visitors an incentive to sign-up to learn more about you. If you're not converting traffic from visitors to leads, you'll need to re-assess your strategy.

Recomendations:

3. DELIVER GREAT CONTENT

Trust You

Did you know that it takes on average 6 - 8 interactions before a sale is made ? That means you need to be prepared to keep delivering great content until your lead is ready to buy from you.

Recomendations:

  • Use an automated monthly newsletter that's linked directly to your blogs. Learn more.
  • Write great content
  • Have an automated follow-up system
  • Use visual, audio, hands-on and social methods to show-off your expertise

4. CONVERT TO SALES

Buy from You

Don’t forget to CLOSE THE SALE . Lead your visitors through your marketing funnel until they're ready to buy from you. When they're ready create a compelling landing page that has all the right "trust" elements.

Recommendations:

  • Learn how to write compelling sales copy
  • Tips to Create Great Landing Pages

5. FOLLOW UP

Service & Support

Now that your customers have made their first purchase, don’t forget to follow up and support them to create a long-lasting relationship with your business.

Recommendations:

  • Create a structured referral program
  • Create a structured testimonial program
  • Encourage your customers to ask questions and reach out to you on social media
  • Create a customer service channel on Facebook or Twitter

After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend. -Patricia Marin - Calgary Family Services


End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

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