Your home page is the business card of your website and it's your visitors first impression of your business.
In western cultures, the visitors eye will scan the page from top left to bottom right, making those two locations the most important on any page. You'll want to place your logo on the top left to re-affirm your branding.
Have your call-to-action, above the fold (this word is a carry over from newspaper print, which means before the person has to scroll down). Your call to action should be some kind of free offer or a great content offer, such as an ebook or a guide. The point here is to offer an incentive for people to join your email list.
On the right hand side, with the Spartan One software, we go one step further and add social credibility by adding rotating testimonials above the Call-to-action and associations or certifications below the call-to-action. Link to case studies if applicable. Adding a name and photo will enhance their credibility.
The goal with your homepage should be to quickly convey the products and services you offer so your visitor can quickly be directed to a TargetedLandingPage. Include 2 - 3 different calls-to-action related to the different stages of the buying cycle.
Remember that you only have 7 seconds to capture your visitor's attention, and that includes loading time!
With the Spartan One software we typically have a carousel slider with big images and simple text that rotates around fairly quickly. A user is unlikely to spend more then 10 seconds on the pages, so we need to grab their attention.
Most of your audience will prefer visual information so your jumbotron and the 3 visual boxes will be more appealing to them than reading. Your call-to-action visual boxes should provide a visual image, with clear and simple text. The 3 visual boxes might be just below the fold and give your visitors something to click on, they can re-inforce your primary calls-to-action.
We use 3 Visual Boxes, to avoid giving visitors "choice overload".
Below your 3 Visual Boxes, you should have your blog posts. Your recent blog posts let visitors know that your active online (that you have a pulses) and show-off your expertise. Because they change regularly, they also encourage Google and other search engines continue to continue to crawl and index your website.
Make sure to follow SEO Rules For Every Page
To decrease bounce rate, give your visitors a clear path to navigation your website.
“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services