Dafne Canales Lees

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Dafne Canales Lees

Dafne Canales. Say what you will about this dynamic entrepreneur and communicator, but this gal’s got a lot going on! Rumor has it that she gets two hours of sleep per night and takes all three meals at once just to save time.

Dafne’s expertise is growing businesses. Sure, she’s got an MBA from the University of Calgary’s Haskyne School of Business, but what sets her apart from others is her uncanny ability to take a company and transform it into a bigger and better company. She can weave this kind of magic through her entrepreneurial experience and her thorough understanding of software such as the one she helped create: Spartan Spark.

As she says:

The key to business plan development is understanding where the company currently stands, what assets they can leverage in moving forward (including software, inventory, infrastructure, products and services) and what areas they might need additional help with in order to scale successfully… Now get me another coffee!

Dafne, if anything, is passionate about what she does and, at times, colleagues are encouraged to yell, “Time out!” and wheel her to a safe corner of the office.

But look at the work she’s done! She’s helped organize large scale, intensive projects that have involved hundreds of people and countless cogs and moveable pieces. Her groundbreaking project scheduling and risk analysis ensure that each project she’s involved in will have the least amount of downtime, the highest levels of efficiency and, most importantly, customer satisfaction.

Dafne is obsessed with creating long-term systems, and some of the sales materials and marketing strategies she created over a decade ago are still being used across North America at international corporations.

Dafne brings over 15 years of experience working with people of various technical backgrounds, even if they’re not from India. Her specialty is understanding the desire of the stakeholders, the constraints of the technical staff and the end-users needs. She’s able to communicate clearly and seamlessly to each of these key groups (until the 4th martini), ensuring the successful adoption of new software programs into the marketplace.

You want this woman on your team!


Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.” -Kimberley Simonson, Marketing Manager, One Eye Industries.


End to End Marketing Process

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The Spartan Spark Process

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