Digital marketing is one of the most effective ways nurture customer relationships, promote your organization's products or services and build trust for your brand. It can also be a struggle to make sense of all the different platforms, the technology, the unlimited approaches. Which best-practice is truly the most effective?
This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.
Duration: 31 Hours of Material + 31 modules of Practical Application, over a 20-week period
Tuition: $13,200
Tell your business story, in the right way, to the right target audience, at the right time to increase brand awareness and gain trust. Use graphic elements in a consistent way. Strategic branding brainstorming techniques will be taught along with examples of best practices from brands of all sizes who have used graphics to gain their target audience's trust.
Result: At the end of the workshop participants will gain the following knowledge:
Combine practical search engine optimization methods with psychological marketing to understand how to best set up websites and landing pages. Make lead generation easier with a thorough understanding of all the elements needed to both appeal to the search engines and create an excellent user experience.
Result: At the end of the workshop participants will gain the following knowledge:
Use education-based marketing to get your target audience to know you, like you, and trust you. Learn how to create interviews with staff and customers to tell your company story. A unique formula will be shared that includes storytelling through “how-to's,” branded images, videos, and more.
Result: At the end of the workshop participants will gain the following knowledge:
Understand the fundamentals of social media and how to leverage the best of each one for your business. Increase your credibility and drive both awareness and conversions using social media strategies.
Result: At the end of the workshop participants will gain the following knowledge:
Learn how to use Google Ads and Social Media Ads (Facebook, Instagram, LinkedIn). Micro-targeting, a/b & multivariate testing, enticing calls-to-action, and elements of psychological marketing will be implemented to create robust campaigns. Learn how to track results and optimize your campaigns.
Result: At the end of the workshop participants will gain the following knowledge:
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the business development “whisperer”. With an MBA from the University of Calgary, she went on to forge an impressive career, significantly boosting the sales revenue of countless clients by using her unique, out-of-the-box approach to complex marketing problem resolution. Specializing in businesses that need to redefine themselves to stand out in the marketplace, Dafne has an uncanny ability to zero in on previously overlooked assets, opportunities, and underperforming activities that she can then guide her clients to optimize, thereby enhancing their profits.
Marketing is a longtime passion of this sales-savvy visionary who also became quite intrigued with technology’s digital landscape. Now, leveraging the Spartan Spark proprietary software she co-created, Dafne brings her clients the best of both worlds. Deemed worthy of research grants, her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups and sales.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to San Francisco to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
