We love the 80/20 rule (it's actually one of our company values)!
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From Wikipedia: “The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
If you don’t understand why you need a website (hint hint, to get more sales, not to sit there like a pretty painting on the wall) or how to create a unique customer experience online, then I need to share the hard truth with you - you’re probably only doing 20% of what it takes to have an impact online.
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What that means is that you've probably been working really hard - or spending lots of money - and you feel like things could be better (which is probably why you've read this far down the page).
That gut instinct of yours is saying "somethings just not right" there must be a way to do this better, easier, faster, more efficiently.
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That's the same thing we thought when we first started helping businesses with their marketing. There must be a way to do this better, easier, faster, more efficiently.
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What we realized with alot of trial and error is that you don't need to get to the 100% point. You only need to get to about 40, 60, or 80. You just need to move forward using strategies you can test.
Don't try to re-invent the wheel, use OUR gruelling experiences to maximize your marketing dial and move forward from where you are, as fast as possible.
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You’ve gone through several experts, and the power of the internet still hasn’t been turned on for your website. You don’t know what you don’t know and those “experts” don’t know either.
You’ve hired an expert but the metrics they’re using are not aligned with what you’re doing. Here’s a little secret : the reason they don’t pick the right metrics, is that they’re not in a position to be successful at those, so they just slide those under the carpet.
You’ve hired a bunch of different experts, and that’s not working either because everyone is pulling in a different direction, they’re not working towards a common goal. They’re just cookie cutting your marketing and they’re not being paid for increasing your sales and visibility.
Most of your leads are getting lost between the cracks because some person, possibly calling themselves an expert, that’s handling your [insert method here - website, social media…] didn’t set up the account properly.
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[image idea: Cool rectangle that people can click to see the 3 examples below] Your request quote or call to action, has too many fields so visitors aren’t filling it out, and plus, half the time it’s broken anyways and you had no idea
Your adwords person is sending traffic to your home page but bidding on the wrong keywords, costing you tons of money
The average business owner spends a ton of money on bringing traffic to their website and then is disappointed when it doesn’t work, but what happened was they had high bounce rates and no-one is filling out their forms, but they don’t know that, because they not experts at analyzing the analytics for their website, or they don’t know how to Split Test their opt-in forms.
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So you start complaining (and rightly so!):
“We’re not getting any leads from social media, social media doesn't work!"
“We're not getting any leads from blogs, stop blogging!”
“Our marketing company kinda sucks!”
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Lets see what the data has to say: [image idea: Each of the sections below has to be in a rectangular box that that they can click and takes them to another page]
Okay. SO MANY QUESTIONS!!! So now that your brain is spinning like a fidget spinner, you're probably wondering "What the heck is Google Local anyways?"
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The fact is, what we're doing here is HUGE. It takes more than one person to do it – it takes a team of dedicated experts. Here at Spartan Spark each person on our team specializes in a different field of online marketing. That's how we can accomplish so much for our customers.
Our systems and strategies work best when we have someone from your team working with us. They’re the experts at what they do and we’re the experts at what we do. And in that way, we get the best results.
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“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services