Marketing Tips How Do You Stand Out As An Expertin7Seconds

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The reason you want to stand out as an expert in 7 seconds or less is because statistics show that you only have 7 seconds to impress the person who is visiting your website, before they click away. Below are 7 quick tips to get you started on your path to gaining your visitor's trust.

Here are 7 tips to make your homepage highlight you as an expert:

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1. Start with the left top corner of the page.

Have a professionally designed logo that reflects your brand. If you had your logo done in the 90's or the early 2000's, you might want to revisit it to get a more updated look.

2. Your graphics should convey trust

The same goes for the graphics on your page, have your website graphics professionally done up to showcase what you do. Your website graphics should be in alignment with your brand, and look good with your logo.

3. On your navigation you want to have:

  • A link to your services
  • A link to what's unique about you - your differentiator
  • A link to your About You page
  • A link to your content

4. Your phone number

To the right of your navigation, your phone number should be prominently displayed. If we're thinking in terms of the "trust factor", your phone number shows you're a reputable company. That your customer can call you at any time if they have a question or concern.

5. Third Party Credibility

Have a testimonial on the right column on the right hand side of the page. You can add to this credibility by having the associations you belong to, or the newspapers you've been featured in, somewhere at the bottom of the page.

6. Share Your Expertise

Have some kind of a valuable document, checklist or incentive that your visitors can immediately download. If you're looking to establish trust, then this document or checklist should showoff your expertise by teaching them something valuable.

This is also a great way to build your email database, so make sure, when you're thinking about what to give away, that when someone downloads it, it gives you an indication that they're a potential lead.

For example, here at Spartan Spark we target medium-sized businesses who don't have the time or knowledge to figure out how to get better search engine optimization, or a better social media presence or get their website to bring them leads. So we offer a document that teaches management, at a high level, the key things they need to know to get started.

7. Blogs create trust

You should make sure you have a blog on your home page and directly under your primary and secondary calls to action. Your blog serves to:

  • Show people that your website is updated regularly
  • Showcase your information, not anybody else's information - if you're trying to establish credibility, don't allow guest posts on your website, do the leg work to make sure your visitors can see that these are your thoughts and ideas.
  • Always post your original articles and things that you know
  • Blogs show what makes you the expert in your industry.

Having all that on one page will help you gain trust in 7 seconds or less, and keep your visitor on your page, and browsing for more information.


I wouldn't hesitate to use Spartan Spark again, and in fact continue to refer them to just about anyone looking for top notch development resources. -Mitch Solway - President, Single Parent Love Life Inc.


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