Marketing Tips How Does Your Website Attract Ideal Customers

We love this little phrase, we use it on alot of our marketing material,

"I wish I was on Page 2 of Google"…. "Said No One Ever!"

We love it because it exemplifies the problem that alot of business owners have, once they build a great (or not so great) website, how do they get traffic there?

Here are 7 quick strategies to get your website noticed:

Spend Money For Traffic

1. Use Google Adwords

Adwords is the fastest and most effective way to get traffic flowing to your website. It's expensive but it works. Depending on your industry, Adwords can cost you from $0.50 to $16.00+ per click.

Google eliminated right side ads from the desktop search engine results in February 2016 (April 2016 for Canadians) as a way to create a more unified Google experience across devices. These recent changes to their Adwords display has significantly increased the cost of Adwords because they intend only to show the most relevant results. Your Adwords will be highly affected by your page's Quality Score, but optimizing Adwords is whole other conversation.

2. Use Social Media Ads

Facebook ads are useful too, make sure you have a great call-to-action and a landing page or sales page that reflects the ad you've created. You'll need to monitor you Facebook ads and change them up often so your audience doesn't get bored.

Linked Inads are extremely expensive, starting at around $8 per click and work best for larger business-to-business transactions such as recruiting firms.

Spend Time For Traffic

3. Learn how to do Search Engine Optimization (SEO)

A really important factor that should actually be implemented during the creation of your website is SEO. Even if your website is SEO optimized, what happens with the search engines is that they're constantly changing their algorithm, which means you constantly need to be working on your SEO.

4. Spend time on Social Media

Statistics show that marketers who spend 6 or more hours on social media see the best return-on-investment. What you can do is create an editorial calendar and a strategy to consistently showcase your business on social media to get the most out of your efforts.

Share your blogs on social media and make sure to have a call-to-action so that your friends and followers visit your website to read the entire article.

Spend Creative Effort For Traffic

5. Add a call-to-action to visit your website on your email signature

Have you thought about how many people see your email signature? Why not add an enticing little blurb about one key reason to visit your website. You can automatically invite your business colleageus to download your latest checklist or read your latest blog.

6. Anytime you hand out any marketing material add a call-to-action to visit your website

Entice people to visit your website by offering them a free checklist or ebook, a coupon or freebie, anything that might appeal to your target audience.

7. Add a call-to-action on the back of your business card

In fact the image you see here is the back of one of our business cards, we have 50 different little messages on the backs of our business cards and each one invites the potential client to visit our website and download our e-book.

Think about all the little ways you can add call-to-actions, add them to your social media "about us" section and make sure that you always make it worth their while to click through by offering them a little something something.

Did you already know all of these tips? If you're looking for our guarantee, we always keep our word. If you had already thought of every single one of these methods, we'll buy you a glass of wine - on us! Call us at 1-844-460-5077 so we can hook you up!

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.” -Kimberley Simonson, Marketing Manager, One Eye Industries.

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