Did you know that it takes on average 6 - 8 interactions before a sale is made? That means you need to be prepared to keep delivering great content until your lead is ready to buy from you. Your *email marketing software will help you automatically deliver great content and your contact manager * will allow you to keep relevant notes about your interactions with potential clients.
Using your automated marketing tools, you've created a conversation with your potential customers, they've gotten to know you a little better. Your customers see you as an expert in your field since you've already provided so much value and they're ready to make their first purchase.
If your sale is a product, your Spartan Spark web-system will keep track of inventory, invoices and receipts. If it's a membership or subscription service it'll keep track of all that too. Or maybe you're offering a webinar, or live event - YUP! you can set that all up, right on your website and have the funds delivered securely to you.
After your customers purchase from you, it's time to support them with whatever they need next. They might need follow up services, they might need support in-terms of using your product, or they might need a complimentary product that'll make their lives even better. Without a system to keep track of their interactions and purchases with you, how can you follow up in a meaningful way with them?
You can provide information and discounts on support products or services relevant to their purchase. You can ask them for feedback and encourage referrals, or simply remind them once in a while that you still exist and that you value their patronage.
“Based on their outstanding work and great relationship we kept them on board to manage the day to day development and operations of the site.” -Mitch Solway - President, Single Parent Love Life Inc.