A simple summary of the way search engines rate your website can be explained by thinking of it as a points system, they give you points for doing things they "like." On the other side, search engines have banned websites for doing things that try to cheat the system.
Here are some tips compiled by the experts at Spartan Spark to help you wrap your head around Search Engine Optimization.
“I LOVE MY WEBSITE. The website looks amazing and up to date. I cannot thank you enough. Awesome job.” -Dorothy Briggs