The Shameless Marketing Certification is a hands-on, one-on-one workshop, tailored for the individual needs of your business.
Over the course of this Certification, your employees will thoroughly understand the latest digital marketing strategies and learn HOW to implement these strategies using proven digital tools. This deep dive intensive will enhance your digital marketing, and most importantly, your staff will learn how to measure return on investment.
28 Hours of Material + 26 Hours of Practical Application, over a 20-week period: $12,700
Step-by-step training teaches the strategies behind creating a digital-marketing funnel and how to lead customers to an irresistible offer. Learn how to identify unique value propositions and use existing resources to create powerful marketing campaigns.
Tell a marketing story and increase brand awareness using graphic elements in a consistent way. Use strategic brainstorming to come up with a brand strategy and brand guidelines. See examples of best practices from brands of all sizes who have used graphics to gain their target audience's trust.
Combine practical search engine optimization methods with psychological marketing to understand how to best set up websites and landing pages. Make lead generation easier with a thorough understanding of all the elements needed to both appeal to the search engines and create an excellent user experience.
Learn how to use Google Ads and Social Media Ads (Facebook, Instagram, LinkedIn). Micro-targeting, a/b & multivariate testing, enticing calls-to-action, and elements of psychological marketing will be implemented to create robust campaigns. Learn how to track results and optimize your campaigns.
Use education-based marketing to get your target audience to know you, like you, and trust you. Learn how to create interviews with staff and customers to tell your company story. A unique formula will be shared that includes storytelling through “how-to's,” branded images, videos, and more.
Understand the fundamentals of social media and how to leverage the best of each one for your business. Increase your credibility and drive both awareness and conversions using social media strategies.
Control and enhance your online reputation by understanding what to look for on the search engines and how to leverage and monitor your competitors' efforts. Create trust and credibility by understanding how reputation management works
Understand your results. We’ll teach you about your website analytics, search engine optimization analytics, social media analytics, and advertising analytics. Soon, you’ll be able to understand the true cost per lead — and be able to pinpoint returns on investment.
“I LOVE MY WEBSITE. The website looks amazing and up to date. I cannot thank you enough. Awesome job.” -Dorothy Briggs