Shamless Marketing Idea Dafne

I fell really bad while I was snowboarding this year. I caught my front edge and went flying and fell on my back. I got whiplash. I saw stars.

A family came up to me and asked me if I needed help. But because my 9 year old son was further down the hill and I couldn't see him, I decided to get up and keep going. I didn't want him to stay by himself for so long, and I didn't want to scare him by having his mom picked up by the medical team.

I was in so much pain, I couldn't think and terrified to fall again, and as I started to catch up to him, I landed on a patch of ice again and this time fell backwards and hit my head really hard. So hard that I thought to myself, "Wow, I'm so glad I'm wearing this helmet, I could be brain dead right now."

I finally made it to the bottom of the hill and, barely talking from the pain, I asked my mom to take me to the pharmacy to get some muscle relaxant for my back.

Monday came along and it's back to work. I could barely walk and had several visits to the chiropractor. Did my regular running of my business routine. And on Sunday, I was mixing my words up, I thought it was the pain medication. Ibuprofen 400. (But I guess Ibuprofen doesn't make you forget how to spell or mix up your words, how was I to know!)

I went to the doctor and she did those "drunk driver tests" on me. I kind of laughed and went along, and when she asked me to walk backwards in a line, I couldn't do it.

I didn't realize that you could get a concussion without blacking out, and now I understand that i had given myself, not one, but two concussions in the span of 30 minutes.

I was told I needed rest immediately, "Try not to think". Me, not thinking…

I had to painfully delegate everything that was on my mind to my team. I have recordings of myself and how slow my speech was. I struggled to talk.

I had to stay in my room, all alone in my "brain-dungeon" unable to communicate with the rest of the world. I had a "brief moment of rage" at my situation and other events that had happened that month, which apparently is common in certain concussions.

My husband was worried, he asked me to please go back to focusing on something positive, not to waste my healing-time on things I could not control.

So I went back upstairs and began thinking about, what could I focus on that would make me happy…… I slowly started imagining the workshop of my dreams.

Morning, evening, night, - I stayed in my room, sometimes sleeping, sometimes awake for about a week before I felt "human" enough to interact with my family.

And each time I dozed off, I looked forward to my daydream about my workshop, resuming where I left off and continuing with my participants and the important material I was teaching.

I imagined all the people at a conference, coming into my workshop and filling the room. I imagined how they interacted with each other, how we did customer-company role playing and even saw how my slides would be layed out.

I imagined running the workshop like an interactive story about the characters in the Netflix TV show Shameless.

I love that show because it's a story of survival. No matter what life throws at them, they always figure out a creative way to get through it.

I thought that the way we do our marketing, and the way that everyone does their marketing should be like that. Should be agile and adapt to their surroundings.

I love the "guerilla marketing" concept and I thought, there should be a "spartan marketing" concept, and that Spartan marketing would be about being disciplined and diligent in your marketing, testing what works, what doesn't work and having the agility to change as the environment changes.

In digital marketing that means changing as technology changes and adapting as the internet changes.

So I created this super interactive workshop where the participants get to meet each other and collaborate with each other (because I hate going to workshops and being "lonely" in a room full of people) and then come out with tangible strategies they can take back and implement in their companies.

The Shameless characters the I use in the workshop to explain different stages of business are:

Frank - the business owner who wants to put in minimum effort and be able to get some results out of it. He doesn't really believe that marketing will work, but will give it a try if it doesn't cost too much or take up too much of his time.

Lip - the business owner who has had a bit more success, he surrounds himself with the right tools and the right people and he prefers to be hands-on in his approach. He'll follow the strategies but he prefers to learn about them and do them himself.

Jimmy - the business owner who is doing well. He's hired marketing companies or marketing staff in the past, and wants to expand his and his teams knowledge on proven strategies. He prefers quality and is willing to hire the right people to get results.

Outline of the workshop. Same message - 3 ways


I LOVE MY WEBSITE. The website looks amazing and up to date. I cannot thank you enough. Awesome job. -Dorothy Briggs


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